Wednesday, July 30, 2014
Diluting Exclusivity
Is Mercedes taking the wrong road with such models as the CLA?
Why do people buy premium marques? Because they represent value for money? No, because they not. Are they more reliable? Lexus and Jaguar are, but for most part they are not really any better than some mass market brands. The reason is they represent prestige, they are something to be aspired to. They let others know you are
New Nissan Qashqai Arrives In NZ
The Qashqai with some typical NZ scenery behind.
Why is this important? Well, the vehicle in question is a popular type of model for this country. It also reflects a company that looks at the global picture in making decisions. The fact that a car made the other side of the world is sent here, when a not too dissimilar X-Trail already is available shows Nissan wants a sizable slice of the
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