MINI: Sales 2008

MINI managed a 9,500 growth in 2008 or a 4.3% increase. With a new cross mini coming in 2009, it should manage 2008’s sales total. The USA really took to the MINI in 2008 while the British didn’t as much. Maybe the suicide door on the right side of the Clubman didn’t help. Whatever the reason, the US went from less than 19% of all MINI sales to over 23%, while the UK went from 21.5% to 17.5%.

Land Rover Sales: 2008

In the mid 1990’s, Land Rover made about 100,000 vehicles a year. Then it went to about 150,000 pa through to 2004. The next two years saw about 175,000 made, before exploding to 233,000 in 2008. That constant improvement came to an end in 2008, with production dropping to about 189,000. It’s second best year but clouds are building on the horizon. Initially in 2008, some European markets hit

Jaguar Sales: 2008

Jaguar grew in sales by 8% in 2008, from 60,500 to 65,350. The XF, the S-Type replacement, was the reason for the success. A new XJ is coming this year too which should improve the excellent car with the conservative styling.In 2003, 70% of Jaguars were sold in the US and UK. Now that is just above 50%, a much healthier ratio. The Middle East/North Africa is excluded from the chart, but sales

Number Ones 2008: Americas

Not a comprehensive list but what I have. GM dominates and it is a weak area for Japanese brands. Nissan nearly took Mexico but just missed. Otherwise things do not change much.

GM (9)
Canada
Chile
Colombia
Ecuador
Mexico
Paraguay
Uruaguay
USA
Venesuela


Toyota (5)
Dominican Rep
Guatemala
Panama
Peru
Puerto Rico

Fiat
Brazil

VW
Argentina

Number Ones 2008: Europe

VW is the top brand in Europe, followed by Ford, Opel, Renault and Peugeot. Toyota is 8th. So it is no surprise that VW has the most markets in which it stars as the most popular brand. Amazingly Toyota is 2nd when it comes to number ones in European countries despite its 8th position overall. See the list below and please note (N) denotes 2008 was a change from 2007.


VW (9)
Austria
Belgium

How Much Does It Matter? : Sales 2008

When a car company posts sales increases, it is greeted by the press as proof of success for that company. How much does it matter to have ever increasing sales? Jaguar is an example of why it is often deceptive. Around the 1990’s, Jaguar was making around the 40,000 cars per year. Then Ford pushed for increase in sales and between 2001-04, the average production was slightly over 120k. That

USA: Sales 2008

With sales down 18% on 2007 (or 2.9 million units), ’08 was a shocking result. December was down 36% (500,000 cars) alone. This is a massive drop in sales and has got to be hurting all car makers who do good business in the US. Sales for '08 are the worst since 1992. GM is still easily on top, with Toyota and Ford coming up 2 and 3.

Winners: Hard to find but Subaru getting a 0.3% increase