Italy Top Four Brands : 1960-69

The Fiat 500, named after its engine size. Called the Bambina in NZ.


Back in the 1960s, Italy was getting over World War II and starting to prosper. Car sales were rising and just about everyone was buying a Fiat car. I assume import duties made sure that the home brands were the value option.

Below in the chart we see that Fiat had about 3 in every 4 sales for much of the decade. The top