Thursday, October 1, 2015
UK Car Industry: Jaguar #7
Jaguar only made a medium and large car plus a large sports car. That was it. There was a ceiling to that range that would keep Jaguar in the boutique size of car maker. Hard to be profitable doing 75,000 p.a even in the premium quality range. Something had to be done.
The XE was the first answer and it is doing the business already. Motoring scribes are already saying that it is a great
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