The world COTY award goes back to 2005, with judges from all around the world voting. Of course, any decision reached is based on their opinions but at least have jurors from all corners of the world gives it a broader consensus. Local bias is not a factor. A quick look at previous winners first:
2005: Audi A6
2006: BMW 3-Series
2007: Lexus LS400
2008: Mazda Demio (Mazda 2)
2009: VW Golf
2010:
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