Mercury USA Sales : 1970's (2nd Half)

A 1977 Mercury Cougar XR-7


The brand was created in 1938 to fit above the Ford brand but below Lincoln. This followed what GM and Chrysler had already done and the Ford company felt the need to do likewise. 65,000 car were sold in 1939 which was a successful start. It became part of the Lincoln-Mercury division that was created in 1945.

By the late 70's Mercury was well established. Sales