What's Up At Renault?

As late as 2004, Renault was king of Western Europe; numero uno. It sold 1.5 m cars, 50,000 more than it's nearest rival. This year, it will sell a little over 1 m cars, down nearly a third. Market share will have fallen from 10.5% to about 7.5-8%. It will be only the fourth ranked car brand. Why? It seems many manufacturers are price driven rather than product driven. In other words, sales