No I’m not breaking out into song, just looking at the Mexican market. In 2001, there were 16 car brands plying their trade. By 2006, there were 27. The big 5 of 2001 have naturally lost market share as the new arrivals took some for themselves. The head honcho in the market, GM, only lost .4 % share while # 4 VW lost 6% to just under 12%.
2001
2007
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