Four brands considered: VW, Daimler (M Benz), BMW & Audi.
VW: It’s home market share from 2001 forward has been between 19 to 20% and West European (WE) share 10 to 11%. It’s home market / WE split is about 40/60. It’s home sales are about 20% of world sales, and sales outside WE are 55%. A well balanced sales mix which minimizes it’s risk. Presently it’s home market is in slump but it isn’t
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