How Much Does It Matter? : Sales 2008

When a car company posts sales increases, it is greeted by the press as proof of success for that company. How much does it matter to have ever increasing sales? Jaguar is an example of why it is often deceptive. Around the 1990’s, Jaguar was making around the 40,000 cars per year. Then Ford pushed for increase in sales and between 2001-04, the average production was slightly over 120k. That