X3 vs Q5 vs XC60 vs Freelander

For the May 2009 issue, NZ Autocar put these Euro SUVs head to head to find the best. This is how they ranked them:

Fourth: The biggest selling of them, the BMW X3 came dead last, easily. It was considered, too expensive, too small and ugly. Why would the X3 be so popular then? People buy a badge. They get ripped off but hey, a fool and his money is soon parted.

Third: The rest were closer but