The European Car Crisis: GM/Ford 2012

Back in the 1990’s, Ford and Opel/Vauxhall had between them 20-25% of Western European car sales. In the first six months of 2012, only 16% and for June a mere 14%. You don’t have to be a statistician to work out there is a steady decline in market share for the two main US brands. When you also add that sales in the 90’s were similar to now, then volumes are well down. In 1999 for example,