The European Car Crisis: VW / Fiat 2012

Not to labour the point for too long, the final installment in this series compares VW and Fiat in Western Europe. Fiat was the darling of the region many moons ago, with models such as the 125, 127 and 128. Ah, those were the days. VW has been more consistent, in fact consolidating its position of late. Going back as far as I have data, VW was third in 1990 (10.4% share) and Fiat fourth (9.9%)