Ford Vignale

Would you pay much more than a regular Mondeo? 


Ford is to introduce it's upmarket Vignale sub-brand in 2015. Why are they going to the bother? Let's see if we can find out what it is all about.

Rationale: There is little money to be made in the mass car market. Going upmarket even a little makes a difference to profitability, if you get some reasonable volume of sales.

Execution: Taking