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Thursday, July 24, 2014
JD Power APEAL Survey 2014
Dodge Dart was the most appealing Compact Car
The APEAL survey shows how happy people are with their car, scoring in 77 categories. I like this kind of insight more than reliability ones, which never seem to differentiate between minor and major faults. It also is about what a car company wants, happy customers who more likely to come back when they want to buy again.
The top 12 marques are
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