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Wednesday, September 23, 2015
UK Car Industry: Toyota #4
Toyota Derbyshire
For a car giant like Toyota, I'm surprised they haven't tried harder in Europe. One could argue that they do not want to get into the discounting that blights the EU market. However, when one looks at the products they have then that would be the telling factor for me. Nissan makes money in Europe and is now outselling Toyota in the region as well. Product is the difference.
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