Mature Market Vehicle Production : Italy

The 127 model, when Fiat made desirable, fun cars


Italy is known for design and flair. It has injected these qualities into its cars, well most of the time. No one always gets it right. Looking at the Italian car industry is a lesson in how to do things and and how not do them as well.

As Europe picked itself up from the horrendous events of mid-century, car making was soon a major part of