JLR's Refocus From 2015

It's been a case of 'pedal to the metal' for Jaguar


JLR has been going at frenetic pace by motor industry standards. It is a capital hungry business and to grow quickly costs a lot. In Jaguar's case it only had three models, two of which were small volume. The XF was the only one that you could call a large selling model and in its segment it is not a big fish. So how was Jaguar going to