Honda South Africa : Flying Under The Radar

Honda is a company that eschews discounting and relies on its products to sell at a price they deem reasonable. For that reason mainland Europe hasn't been a happy hunting ground for the marque, along with its conservative image. In Asia Honda is very much in demand as too North America. In the RSA, it is a fringe player that has carved out a modest niche for itself.

Back in 2001, the brand