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Saturday, September 9, 2017

México / Brazil JLR Comparison : 2010-16




The two Latin heavyweights go head to head here with JLR the barometer. México averages about 1,125,000 car per annum while Brazil has roughly 3.1 million. Neither country is a large consumer of premium brands so we can expect low penetration by JLR.

México: JLR does poorly here and it's getting worse. I'm not sure what's going on but sales have fallen badly since 2014 and 2017 is dreadful.

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