Alfa Romeo Global Sales (Model) : 2017-18

The then FCA CEO Sergio Marchionne predicted that Alfa Romeo sales would reach 400,000 by 2018, approximately 150,000 in North America. It was hard to see how such a surge in sales could be achieved. A couple of automotive analysts came up with 220,000 and 250,000. Premium car buyers are more conservative and less likely to brand hop than mainstream buyers so the predictions looked optimistic.