Where They Sell. Case Study: France

Three brands considered: Renault, Peugeot Citroen.Renault: It’s home market share from 2001 forward has dropped from up to 27% to 22% and West European (WE) share slumped from 10.5 to 7.5%. It’s home market / WE split is about 38/62. It’s home sales are about 25% of world sales, and sales outside WE are 36%. Sales are falling in WE and it needs to broaden it’s world sales, which it seems to be

Where They Sell. Case Study: Germany

Four brands considered: VW, Daimler (M Benz), BMW & Audi.

VW: It’s home market share from 2001 forward has been between 19 to 20% and West European (WE) share 10 to 11%. It’s home market / WE split is about 40/60. It’s home sales are about 20% of world sales, and sales outside WE are 55%. A well balanced sales mix which minimizes it’s risk. Presently it’s home market is in slump but it isn’t