UK Car Industry: Summary

The Land Rover Discovery Sport


The UK is running up huge trade deficits and it looks to the car industry to try rectify that. It particularly fares badly in the trade imbalance with Germany, the largest supplier of cars to Britain. Without being too scientific and detailed, I looked at the volume of production both for cars and engines, unit value per car and R&D. The results of all the top

VW Group Fallout

A nice, clean family being sold a dirty diesel


VW's slogan is "Das Auto", or "The Car". A car that some feel cheated over, because they were spending their 'hard earned' on a promise that turned out to be a lie. Audi's slogan is "Vorsprung Durch Technik", meaning "Advancement Through Technology". No one knew - outside of VW - that the advancement was through cheating tests.

A brand name is