Recently Audi's CEO Rupert Stadler when asked about newcomers to the mid-sized premium segment responded “Who is Alfa Romeo?” That got me thinking. Apart of the rudeness and disrespect of the comment, is a small selling marque of no importance to the bigger companies?
Well Alfa Romeo has only 1% of the production so it is for now nothing more than a blip on the radar. However, things can change
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