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Thursday, December 24, 2015

USA Car/Light Truck Sales By Nameplate : 2000-04



The Ford Taurus. Was it just bull?

This was a testing time for US brands due to pressure from Asia. Ford started the decade well ahead in the sales by nameplate stakes, but quickly slipped. The Ford Taurus Model went from 382,000 in 2000 to 248,000 in 2004 or 134,000 less in those years. The Toyota Camry through the same period held its sales volumes so Ford was feeling the heat from Japanese

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