BMW sales were up 5.2% in 2016, slightly down on global premium sales growth. Arch rival Mercedes Benz is on the offensive as are other competitors such as Jaguar / Land Rover. It is a lucrative area to be operating in and it will remain so. However, you would have to think that profit margins will ultimately be affected in that sector as the battle heats up.
In 2006, SUVs accounted for 16% of
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