Friday, July 17, 2009
JD Power Performance, Execution and Layout (APEAL) Study
You may be thinking that a survey on Performance, Execution and Layout (APEAL) would be done by people with nothing else to do with their time. Apparently, "vehicle models achieving high APEAL scores have been shown to benefit from faster sales, less need for cash incentives and higher profit margins on each vehicle sold".
So there, it does matter. How did various brands fare?
Luxury brands,
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