Thursday, July 16, 2009
The End Of The Line For The X-Type
Ford commissioned the X-Type to take Jaguar into serious volume territory. The problem was they were in a hurry achieve this goal. The end result was a reasonably stylish car, if not quite the style a Jaguar car needed. Ford didn't understand Jaguar. It pushed fleet sales at the expense of profit, which hurt resale values. That damaged the reputation of the X-Type to private buyers and it never
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