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Wednesday, August 30, 2017

New Zealand / Greece JLR Comparison : 2010-16




This is an unusual match up, one in the south of Europe, the other in the South Pacific. However, the average registrations for the past seven years is remarkably close. NZ sales averaged just over 80,000 with JLR taking just over 1% of sales. Greece was a bit higher at 83,000 but JLR hit an abysmal 0.05%. JLR has twenty times the penetration in NZ than it does in Greece!

New Zealand: There

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